Adidas

Topics: culture 
Keywords: sport  fashion  adidas  OS 1980 

Russians love Adidas. This goes back to the 1980 Olympic Games (Moscow) – the reasons behind it can be read through the links below. Watch: Why Slavs wear Adidas, and two more about the brand with the три полоски (tri paloski) – three stripes.


Why Slavs wear Adidas
(Life of Boris, 2016, 2 m)

Also, check out this Eastern European vs. Life of Boris – Adidas Tracksuit (Eastern European, 2018, 3 m).



Три полоски / Three stripes
(Tri Poloski, 2016, 2 m)

More of that in Russians Choose Adidas (DJ Blyatman & Hard Bass School, 2020), Adidas (Russian Village Boys & Mr. Polska, 2019), and The Russian Adidas Song (zCasparYT, 2017).



Russians Are Crazy In Love ® With Adidas Brand
(The best on YouTube, 2018, 5 m)



More

See


See/read

And for non-Adidas: Clothing Brands You Shouldn’t Wear in Russia (NFKRZ, 2020, 12 m), 5 Russian streetwear brands that will add some cool to your winter wardrobe (Russia Beyond, 2018).

More

Country

Russians on the Netherlands and the Dutch

The Netherlands holds a unique place in the Russian imagination. This is how our country, and we, are viewed through Russian eyes.

Tucker Carlson and Vladimir Putin

An interview becomes legendary when it gets its own page on Wikipedia. On February 6, 2024, Tucker Carlson spoke with Vladimir Putin at the Kremlin. The report (127 minutes) offers a good, or at least broad, opportunity to hear the Russian perspective on the war against Ukraine.

GOPNIK AND THE SLAV SQUAT

What we would call ’tokkies’ or ‘gabbers’, and what elsewhere might be referred to as white trash or hooligans – in Russia, these are called gopniki. Folk culture in a tracksuit.

Photo: Igor Mukhin

Since the age of sixteen, Игорь Мухин (1961) has been taking photographs. Armed with a Смена-8М camera, he started his journey. So, when he found himself among artists and musicians in the 1980s, he already had a trained eye – and a better camera. Mukhin (sometimes Moukhin) witnessed major changes and began documenting them.

Samizdat (Down with Big Tech)

Freedom of speech is decreasing everywhere, though the reasons vary by region. Meanwhile, Big Tech’s power is growing, along with its interference. In this new era, a nearly forgotten Soviet answer is reemerging: samizdat, the underground DIY press and distribution network.

Flag and Emblem (2/2): Saint George and the Eagle

Every country has a flag and a coat of arms. The Netherlands has a lion, France has a rooster, New Zealand has a kiwi, and the United States has a bald eagle. In Russia, it’s an eagle with two heads and three crowns, and a man on a horse who has just killed a dragon with a spear.
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